Elevia, Skretting's latest innovation in dry feed for shrimp hatcheries, was successfully launched in Lombok, West Nusa Tenggara, Indonesia in October 2023. The event was themed around MotoGP, reflecting the connection between Elevia and the innovation, technology, and management we bring to shrimp hatcheries. It also provided an unforgettable experience for customers who watched the MotoGP race live at the circuit.
Skretting Indonesia Successfully Launches Elevia in Conjunction with the 2023 MotoGP Mandalika
Customers were warmly welcomed at Praya Lombok Airport and taken on a tour of traditional villages in Lombok to learn about the local culture and heritage. Some customers and the Global Skretting team also enjoyed the city by trying traditional foods, wearing traditional attire, and even watching a traditional Lombok dance before the grand launch of Elevia.
The launch event of Elevia took place on the second day. The product launch was opened by Wully Wahyuni, CEO of Nutreco Indonesia, who expressed his gratitude and pride in Skretting's continued innovation to sustain and elevate the aquaculture business. The launch process began with a talk show session, featuring three speakers: Leonardo Bong Tiro, Eamonn O'Brien, and Hasanuddin Ajto.
The event continued with recognition given to three highly dedicated individuals in the Indonesian Shrimp Hatchery Industry. The first award, the Lifetime Achievement in Shrimp Hatchery, was presented to Leonardo Bong Tiro for his more than 36 years of dedication. Meanwhile, Fivi Najmushabah (from Central Proteina Prima) and Anggraheni Emiliana Dhian (from Suri Tani Pemuka) received the award for Female Leaders in Shrimp Hatchery.
In line with the famous MotoGP theme, the Elevia product launch ceremony began with the screening of a teaser video for Elevia, followed by the winner of the race (analogous to Elevia itself) stepping onto the podium as the first-place champion.
Next, after calculating the total confirmed pre-orders for Elevia at the launch, the number reached 7.7 tons. In fact, one customer immediately signed a two-year contract to use Elevia until 2025.
"A very well organized event. Before the start of the events, the final day was such a good plan and execution. The launching was a great surprise and right on time," commented Leonardo Bong Tiro.
In addition to incorporating the MotoGP theme into the event, it wouldn't have been complete without inviting customers to watch the MotoGP race in Indonesia. Therefore, on the third day, we invited all participants to watch the MotoGP live at the Mandalika International Street Circuit. Almost all participants mentioned that this was their first experience watching a MotoGP race live, making it an unforgettable experience.
According to Arjen Roem, "Product launches like the Elevia event create tremendous value. There are tangible benefits as shown by the Promotional Sales on the spot resulting in an amazing 7.7 MT Elevia sales. Furthermore, a one-year contract for Elevia with one of the key customers was signed on the same day. However, the intangible benefits are even far greater. Spending time with your key customers during a special event – focusing on innovation, sharing and discussing, relaxing and laughing together, in a beautiful setting, builds trust and loyalty. We lived our values and celebrated life."